Matthias Fuchs, Mario Tuta, Wolfram Höpken. Adoption of E-mail Marketing in the Hotel Sector. In Peter O Connor, Wolfram Höpken, Ulrike Gretzel, editors, Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008. pages 279-290, Springer, 2008. [doi]
@inproceedings{FuchsTH08,
title = {Adoption of E-mail Marketing in the Hotel Sector},
author = {Matthias Fuchs and Mario Tuta and Wolfram Höpken},
year = {2008},
doi = {10.1007/978-3-211-77280-5_25},
url = {http://dx.doi.org/10.1007/978-3-211-77280-5_25},
tags = {e-science},
researchr = {https://researchr.org/publication/FuchsTH08},
cites = {0},
citedby = {0},
pages = {279-290},
booktitle = {Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008},
editor = {Peter O Connor and Wolfram Höpken and Ulrike Gretzel},
publisher = {Springer},
isbn = {978-3-211-77279-9},
}