Matthias Fuchs, Mario Tuta, Wolfram Höpken. Adoption of E-mail Marketing in the Hotel Sector. In Peter O Connor, Wolfram Höpken, Ulrike Gretzel, editors, Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008. pages 279-290, Springer, 2008. [doi]
Abstract is missing.