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An Investigation of Potency of eWOM Messages with a Focus on Subjective Rank Expressions

Kazunori Fujimoto. An Investigation of Potency of eWOM Messages with a Focus on Subjective Rank Expressions. In Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and International Conference on Intelligent Agent Technology - Workshops, Toronto, Canada, August 31 - September 3, 2010. pages 97-101, IEEE, 2010. [doi]

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