Kazunori Fujimoto. Investigation of Potency-magnitude Relations of eWOM Messages with a Focus on the Distinction between Attitude Direction and Strength. In 2012 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology, Macau, China, December 4-7, 2012. pages 69-73, IEEE Computer Society, 2012. [doi]
Abstract is missing.