Modeling two effects of superlative expressions in eWOM messages on consumer evaluative inferences

Kazunori Fujimoto. Modeling two effects of superlative expressions in eWOM messages on consumer evaluative inferences. In IEEE 13th International Conference on Cognitive Informatics and Cognitive Computing, ICCI*CC 2014, London, UK, August 18-20, 2014. pages 361-369, IEEE, 2014. [doi]

Abstract

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