Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands - researchr publication authors

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Johann Füller, Roland Schroll, Severin Dennhardt, Katja Hutter. Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 3218-3227, IEEE Computer Society, 2012. [doi]

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