Johann Füller, Roland Schroll, Severin Dennhardt, Katja Hutter. Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 3218-3227, IEEE Computer Society, 2012. [doi]
@inproceedings{FullerSDH12,
title = {Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands},
author = {Johann Füller and Roland Schroll and Severin Dennhardt and Katja Hutter},
year = {2012},
doi = {10.1109/HICSS.2012.533},
url = {http://doi.ieeecomputersociety.org/10.1109/HICSS.2012.533},
researchr = {https://researchr.org/publication/FullerSDH12},
cites = {0},
citedby = {0},
pages = {3218-3227},
booktitle = {45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA},
publisher = {IEEE Computer Society},
isbn = {978-0-7695-4525-7},
}