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Cultural and review characteristics in the formation of trust in online product reviews: A multinational investigation

Christopher P. Furner, Pradeep Racherla, Zhen Zhu. Cultural and review characteristics in the formation of trust in online product reviews: A multinational investigation. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 90, Association for Information Systems, 2013. [doi]

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