Christopher P. Furner, Robert A. Zinko, Zhen Zhu, William C. McDowell, Adam Dalton. Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 66, Association for Information Systems, 2014. [doi]
Abstract is missing.