Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry - researchr publication authors

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Michael Fux, Thomas Myrach. Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. In Wolfram HÃ¶pken, Ulrike Gretzel, Rob Law, editors, Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009. pages 507-517, Springer, 2009. [doi]

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