Michael Fux, Thomas Myrach. Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. In Wolfram Höpken, Ulrike Gretzel, Rob Law, editors, Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009. pages 507-517, Springer, 2009. [doi]
@inproceedings{FuxM09,
title = {Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry},
author = {Michael Fux and Thomas Myrach},
year = {2009},
doi = {10.1007/978-3-211-93971-0_42},
url = {http://dx.doi.org/10.1007/978-3-211-93971-0_42},
tags = {empirical, analysis, systematic-approach},
researchr = {https://researchr.org/publication/FuxM09},
cites = {0},
citedby = {0},
pages = {507-517},
booktitle = {Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009},
editor = {Wolfram Höpken and Ulrike Gretzel and Rob Law},
publisher = {Springer},
isbn = {978-3-211-93970-3},
}