Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework

Michael Fux, Daniel Mathieu, Frank Go. Integrated Electronic Customer Relationship Management (CRM) for Alpine Tourist Destinations: Drivers and an Adoption Framework. In Marianna Sigala, Luisa Mich, Jamie Murphy, editors, Information and Communication Technologies in Tourism, ENTER 2007, Proceedings of the International Conference in Ljubljana, Slovenia, 2007. pages 413-424, Springer, 2007. [doi]

Abstract

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