Framework for Targeting Banner Advertising On the Internet

Katherine Gallagher, Jeffrey Parsons. Framework for Targeting Banner Advertising On the Internet. In HICSS (3). pages 265-274, 1997. [doi]

Authors

Katherine Gallagher

This author has not been identified. Look up 'Katherine Gallagher' in Google

Jeffrey Parsons

This author has not been identified. Look up 'Jeffrey Parsons' in Google