Katherine Gallagher, Jeffrey Parsons. Framework for Targeting Banner Advertising On the Internet. In HICSS (3). pages 265-274, 1997. [doi]
@inproceedings{GallagherP97,
title = {Framework for Targeting Banner Advertising On the Internet},
author = {Katherine Gallagher and Jeffrey Parsons},
year = {1997},
url = {http://csdl.computer.org/comp/proceedings/hicss/1997/7734/04/7734040265abs.htm},
researchr = {https://researchr.org/publication/GallagherP97},
cites = {0},
citedby = {0},
pages = {265-274},
booktitle = {HICSS (3)},
}