A Cloud-Based System for Improving Retention Marketing Loyalty Programs in Industry 4.0: A Study on Big Data Storage Implications

Antonino Galletta, Lorenzo Carnevale, Antonio Celesti, Maria Fazio, Massimo Villari. A Cloud-Based System for Improving Retention Marketing Loyalty Programs in Industry 4.0: A Study on Big Data Storage Implications. IEEE Access, 6:5485-5492, 2018. [doi]

@article{GallettaCCFV18,
  title = {A Cloud-Based System for Improving Retention Marketing Loyalty Programs in Industry 4.0: A Study on Big Data Storage Implications},
  author = {Antonino Galletta and Lorenzo Carnevale and Antonio Celesti and Maria Fazio and Massimo Villari},
  year = {2018},
  doi = {10.1109/ACCESS.2017.2776400},
  url = {https://doi.org/10.1109/ACCESS.2017.2776400},
  researchr = {https://researchr.org/publication/GallettaCCFV18},
  cites = {0},
  citedby = {0},
  journal = {IEEE Access},
  volume = {6},
  pages = {5485-5492},
}