Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment

Afnen Gam, Nedra Bahri-Ammari, Mohammad Soliman. Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment. International Journal of Human-Computer Interaction, 39(10):2090-2101, June 2023. [doi]

Authors

Afnen Gam

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Nedra Bahri-Ammari

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Mohammad Soliman

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