Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment

Afnen Gam, Nedra Bahri-Ammari, Mohammad Soliman. Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment. International Journal of Human-Computer Interaction, 39(10):2090-2101, June 2023. [doi]

@article{GamBS23,
  title = {Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment},
  author = {Afnen Gam and Nedra Bahri-Ammari and Mohammad Soliman},
  year = {2023},
  month = {June},
  doi = {10.1080/10447318.2022.2074120},
  url = {https://doi.org/10.1080/10447318.2022.2074120},
  researchr = {https://researchr.org/publication/GamBS23},
  cites = {0},
  citedby = {0},
  journal = {International Journal of Human-Computer Interaction},
  volume = {39},
  number = {10},
  pages = {2090-2101},
}