Empirical Price Modeling for Sponsored Search

Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Gabbard, Qian Liu, Michael Kearns. Empirical Price Modeling for Sponsored Search. In Xiaotie Deng, Fan Chung Graham, editors, Internet and Network Economics, Third International Workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007, Proceedings. Volume 4858 of Lecture Notes in Computer Science, pages 541-548, Springer, 2007. [doi]

@inproceedings{GanchevKTGLK07,
  title = {Empirical Price Modeling for Sponsored Search},
  author = {Kuzman Ganchev and Alex Kulesza and Jinsong Tan and Ryan Gabbard and Qian Liu and Michael Kearns},
  year = {2007},
  doi = {10.1007/978-3-540-77105-0_58},
  url = {http://dx.doi.org/10.1007/978-3-540-77105-0_58},
  tags = {empirical, modeling, search},
  researchr = {https://researchr.org/publication/GanchevKTGLK07},
  cites = {0},
  citedby = {0},
  pages = {541-548},
  booktitle = {Internet and Network Economics, Third International Workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007, Proceedings},
  editor = {Xiaotie Deng and Fan Chung Graham},
  volume = {4858},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-540-77104-3},
}