Ad-centric Model Discovery for Prediciting Ads's Click-through Rate

Zhe Gao, Qigang Gao. Ad-centric Model Discovery for Prediciting Ads's Click-through Rate. In Elhadi Shakshuki, Karim Djouani, Michael Sheng, Mohamed Younis, Eduardo Vaz, Wayne Groszko, editors, Proceedings of the 4th International Conference on Ambient Systems, Networks and Technologies (ANT 2013), the 3rd International Conference on Sustainable Energy Information Technology (SEIT-2013), Halifax, Nova Scotia, Canada, June 25-28, 2013. Volume 19 of Procedia Computer Science, pages 155-162, Elsevier, 2013. [doi]

Abstract

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