Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?

Guodong (Gordon) Gao, Brad N. Greenwood, Ritu Agarwal, Jeffrey S. McCullough. Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?. MIS Quarterly, 39(3):565-589, 2015. [doi]

Authors

Guodong (Gordon) Gao

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Brad N. Greenwood

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Ritu Agarwal

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Jeffrey S. McCullough

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