Research on Factors Influencing User Experience in H5 Interactive Advertising Based on Flow Theory

Biao Gao, Yi Hu. Research on Factors Influencing User Experience in H5 Interactive Advertising Based on Flow Theory. In Lakhmi C. Jain, Valentina Emilia Balas, Qun Wu, Fuqian Shi, editors, Design Studies and Intelligence Engineering - Proceedings of DSIE 2023, Hangzhou, China, 28-29 October 2023. Volume 383 of Frontiers in Artificial Intelligence and Applications, pages 286-294, IOS Press, 2023. [doi]

Abstract

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