Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?

Mei Gao, Meng Zhao, Jinlei Qin. Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?. ITOR, 29(3):1970-2001, 2022. [doi]

Abstract

Abstract is missing.