Solving the Information Overload Problem: The Role of Unconscious Thought in Enhancing Online Purchasing Decisions

Jie Gao, Cheng Zhang, Ke Wang, Sulin Ba. Solving the Information Overload Problem: The Role of Unconscious Thought in Enhancing Online Purchasing Decisions. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 129, AISeL, 2010. [doi]

Abstract

Abstract is missing.