Emotional Analysis through EEG on In-Store Journey - Pilot Methodology for Evocation of Emotions Through Video Stimuli to Measure Performance Metrics Using EEG Emotiv EPOC+ on In-Store Experiences

Fernando U. Osornio García, Gilberto A. Fragoso González, Mayté V. Martínez Pérez, Fernando Báez Martínez, Mario H. Salas Barraza, Víctor M. González 0001. Emotional Analysis through EEG on In-Store Journey - Pilot Methodology for Evocation of Emotions Through Video Stimuli to Measure Performance Metrics Using EEG Emotiv EPOC+ on In-Store Experiences. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 155-169, Springer, 2023. [doi]