Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes

Pedro M. Gardete, Yakov Bart. Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. Marketing Science, 37(5):733-752, 2018. [doi]

@article{GardeteB18,
  title = {Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes},
  author = {Pedro M. Gardete and Yakov Bart},
  year = {2018},
  doi = {10.1287/mksc.2018.1102},
  url = {https://doi.org/10.1287/mksc.2018.1102},
  researchr = {https://researchr.org/publication/GardeteB18},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {37},
  number = {5},
  pages = {733-752},
}