Empirical investigation of web design attributes affecting brand perception - researchr publication authors

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Franca Garzotto, Fabio Sorce, Davide Bolchini, Tao Yang. Empirical investigation of web design attributes affecting brand perception. In Ebba Þóra Hvannberg, Marta Kristín Lárusdóttir, Ann Blandford, Jan Gulliksen, editors, Proceedings of the 6th Nordic Conference on Human-Computer Interaction 2010, Reykjavik, Iceland, October 16-20, 2010. pages 188-197, ACM, 2010. [doi]

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