Franca Garzotto, Fabio Sorce, Davide Bolchini, Tao Yang. Empirical investigation of web design attributes affecting brand perception. In Ebba Þóra Hvannberg, Marta Kristín Lárusdóttir, Ann Blandford, Jan Gulliksen, editors, Proceedings of the 6th Nordic Conference on Human-Computer Interaction 2010, Reykjavik, Iceland, October 16-20, 2010. pages 188-197, ACM, 2010. [doi]
@inproceedings{GarzottoSBY10,
title = {Empirical investigation of web design attributes affecting brand perception},
author = {Franca Garzotto and Fabio Sorce and Davide Bolchini and Tao Yang},
year = {2010},
doi = {10.1145/1868914.1868939},
url = {http://doi.acm.org/10.1145/1868914.1868939},
tags = {empirical, design},
researchr = {https://researchr.org/publication/GarzottoSBY10},
cites = {0},
citedby = {0},
pages = {188-197},
booktitle = {Proceedings of the 6th Nordic Conference on Human-Computer Interaction 2010, Reykjavik, Iceland, October 16-20, 2010},
editor = {Ebba Þóra Hvannberg and Marta Kristín Lárusdóttir and Ann Blandford and Jan Gulliksen},
publisher = {ACM},
isbn = {978-1-60558-934-3},
}