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Conceptualizing Individualization in Information Systems - A Literature Review

Oliver Gaß, Kevin Ortbach, Martin Kretzer, Alexander Maedche, Björn Niehaves. Conceptualizing Individualization in Information Systems - A Literature Review. CAIS, 37:3, 2015. [doi]

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Oliver Gaß

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Kevin Ortbach

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Martin Kretzer

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Alexander Maedche

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Björn Niehaves

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