Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context

Clément Gautrais, Peggy Cellier, Thomas Guyet, René Quiniou, Alexandre Termier. Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context. In Evaggelia Pitoura, Sofian Maabout, Georgia Koutrika, Amélie Marian, Letizia Tanca, Ioana Manolescu, Kostas Stefanidis, editors, Proceedings of the 19th International Conference on Extending Database Technology, EDBT 2016, Bordeaux, France, March 15-16, 2016, Bordeaux, France, March 15-16, 2016. pages 698-699, OpenProceedings.org, 2016. [doi]

Abstract

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