Jiao Ge, Jinyu Guo. The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases. In Gavriel Salvendy, June Wei, editors, Design, Operation and Evaluation of Mobile Communications - Third International Conference, MOBILE 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13337 of Lecture Notes in Computer Science, pages 246-255, Springer, 2022. [doi]
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