The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications

David Gefen, V. Srinivasan Rao, Noam Tractinsky. The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications. In HICSS. pages 192, 2003. [doi]

Authors

David Gefen

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V. Srinivasan Rao

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Noam Tractinsky

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