Ruibin Geng, Xi Chen, Bin Zhang, Shun Cai, Cheng Zhang. Social Contagion and Diffusion: Modeling the Direct and Indirect Peer Influences on Repeat-Purchase in Online Freemium Games. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 224, 2015. [doi]
Abstract is missing.