Ruibin Geng, Shichao Wang, Xi Chen. Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era. In 2018 International Conference on Information Resources Management - Addressing Global Challenges through Digital Transformation, CONF-IRM 2018, Ningbo, China, June 3-5, 2018. pages 39, 2018. [doi]
@inproceedings{GengWC18-0,
title = {Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era},
author = {Ruibin Geng and Shichao Wang and Xi Chen},
year = {2018},
url = {https://aisel.aisnet.org/confirm2018/39},
researchr = {https://researchr.org/publication/GengWC18-0},
cites = {0},
citedby = {0},
pages = {39},
booktitle = {2018 International Conference on Information Resources Management - Addressing Global Challenges through Digital Transformation, CONF-IRM 2018, Ningbo, China, June 3-5, 2018},
}