Ruibin Geng, Shichao Wang, Xi Chen. Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 193, 2019. [doi]
@inproceedings{GengWC19,
title = {Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?},
author = {Ruibin Geng and Shichao Wang and Xi Chen},
year = {2019},
url = {https://aisel.aisnet.org/pacis2019/193},
researchr = {https://researchr.org/publication/GengWC19},
cites = {0},
citedby = {0},
pages = {193},
booktitle = {23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019},
editor = {Kwok Kee Wei and Wei Wayne Huang and Jae Kyu Lee and Dongming Xu and James J. Jiang and Hee-Woong Kim},
}