Ruibin Geng, Shichao Wang, Xi Chen. Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 193, 2019. [doi]
Abstract is missing.