Tian Geng, Dai Xia. The Research of influence on the Positioning and Extention of Brand Benefits by Emotional Value at the Age of Economic Crisis. In 2010 Asia-Pacific Conference on Wearable Computing Systems, APWCS 2010, Shenzhen, China , 17-18 April 2010. pages 7-11, IEEE Computer Society, 2010. [doi]
Abstract is missing.