Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews

Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder. Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electronic Commerce, 20(1):112-141, 2015. [doi]

Abstract

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