Managing Heterogeneity in Search-advertisers' Objectives

Nitza Geri, Rica Gonen. Managing Heterogeneity in Search-advertisers' Objectives. In The 5th Mediterranean Conference on Information Systems, MCIS 2010, Tel-Aviv-Yaffo Academic College, Tel Aviv, Israel, September 12-14, 2010. pages 37, AISeL, 2010. [doi]

Abstract

Abstract is missing.