Understanding the impact of brand colour on brand image: A preference disaggregation approach

Mohammad Ghaderi, Francisco Javier Ruiz, Núria Agell. Understanding the impact of brand colour on brand image: A preference disaggregation approach. Pattern Recognition Letters, 67:11-18, 2015. [doi]

Authors

Mohammad Ghaderi

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Francisco Javier Ruiz

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Núria Agell

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