Mohammad Ghaderi, Francisco Javier Ruiz, Núria Agell. Understanding the impact of brand colour on brand image: A preference disaggregation approach. Pattern Recognition Letters, 67:11-18, 2015. [doi]
@article{GhaderiRA15,
title = {Understanding the impact of brand colour on brand image: A preference disaggregation approach},
author = {Mohammad Ghaderi and Francisco Javier Ruiz and Núria Agell},
year = {2015},
doi = {10.1016/j.patrec.2015.05.011},
url = {http://dx.doi.org/10.1016/j.patrec.2015.05.011},
researchr = {https://researchr.org/publication/GhaderiRA15},
cites = {0},
citedby = {0},
journal = {Pattern Recognition Letters},
volume = {67},
pages = {11-18},
}