Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee 0002, Wonseok Oh 0001. Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps. Information Systems Research, 30(1):154-174, 2019. [doi]

Abstract

Abstract is missing.