Race, religion or sex: what makes a superbowl ad controversial?

Rumi Ghosh, Sitaram Asur. Race, religion or sex: what makes a superbowl ad controversial?. In Filippo Menczer, Jim Hendler, William H. Dutton, Markus Strohmaier, Ciro Cattuto, Eric T. Meyer, editors, ACM Web Science Conference, WebSci '14, Bloomington, IN, USA, June 23-26, 2014. pages 265-266, ACM, 2014. [doi]

@inproceedings{GhoshA14-0,
  title = {Race, religion or sex: what makes a superbowl ad controversial?},
  author = {Rumi Ghosh and Sitaram Asur},
  year = {2014},
  doi = {10.1145/2615569.2615641},
  url = {http://doi.acm.org/10.1145/2615569.2615641},
  researchr = {https://researchr.org/publication/GhoshA14-0},
  cites = {0},
  citedby = {0},
  pages = {265-266},
  booktitle = {ACM Web Science Conference, WebSci '14, Bloomington, IN, USA, June 23-26, 2014},
  editor = {Filippo Menczer and Jim Hendler and William H. Dutton and Markus Strohmaier and Ciro Cattuto and Eric T. Meyer},
  publisher = {ACM},
  isbn = {978-1-4503-2622-3},
}