Social media and sensemaking patterns in new product development: demystifying the customer sentiment - researchr publication

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Mihalis Giannakis, Rameshwar Dubey, Shishi Yan, Konstantina Spanaki, Thanos Papadopoulos. Social media and sensemaking patterns in new product development: demystifying the customer sentiment. Annals OR, 308(1):145-175, 2022. [doi]

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