Business Analytics: Radical Shift or Incremental Change?

Kirstin Gillon, Sinan Aral, Ching-Yung Lin, Sunil Mithas, Mark Zozulia. Business Analytics: Radical Shift or Incremental Change?. CAIS, 34:13, 2014. [doi]

Authors

Kirstin Gillon

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Sinan Aral

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Ching-Yung Lin

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Sunil Mithas

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Mark Zozulia

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