Luca Giraldi, Maura Mengoni, Maurizio Bevilacqua. How to Enhance Customer Experience in Retail: Investigations Through a Case Study. In Milton Borsato, Nel Wognum, Margherita Peruzzini, Josip Stjepandic, Wim J. C. Verhagen, editors, Transdisciplinary Engineering: Crossing Boundaries - Proceedings of the 23rd ISPE Inc. International Conference on Transdisciplinary Engineering, Curitiba, Parana, Brazil, October 3-7, 2016. Volume 4 of Advances in Transdisciplinary Engineering, pages 381-390, IOS Press, 2016. [doi]
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