An Apriori Based Approach to Improve On-line Advertising Performance

Giovanni Giuffrida, Vincenzo Cantone, Giuseppe Tribulato. An Apriori Based Approach to Improve On-line Advertising Performance. In Carlos Soares, Yonghong Peng, Jun Meng, Takashi Washio, Zhi-Hua Zhou, editors, Applications of Data Mining in E-Business and Finance. Volume 177 of Frontiers in Artificial Intelligence and Applications, pages 51-61, IOS Press, 2007. [doi]

Abstract

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