Understanding Consumer's Online impulse Buying Behavior in Social Commerce - researchr publication authors

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Samah Gobara, Rose Alinda Alias, Omayma Husain, Naomie Salim. Understanding Consumer's Online impulse Buying Behavior in Social Commerce. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 102, 2019. [doi]

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