Samah Gobara, Rose Alinda Alias, Omayma Husain, Naomie Salim. Understanding Consumer's Online impulse Buying Behavior in Social Commerce. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 102, 2019. [doi]
@inproceedings{GobaraAHS19,
title = {Understanding Consumer's Online impulse Buying Behavior in Social Commerce},
author = {Samah Gobara and Rose Alinda Alias and Omayma Husain and Naomie Salim},
year = {2019},
url = {https://aisel.aisnet.org/pacis2019/102},
researchr = {https://researchr.org/publication/GobaraAHS19},
cites = {0},
citedby = {0},
pages = {102},
booktitle = {23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019},
editor = {Kwok Kee Wei and Wei Wayne Huang and Jae Kyu Lee and Dongming Xu and James J. Jiang and Hee-Woong Kim},
}