David Godes. Commentary - Invited Comment on Opinion Leadership and Social Contagion in New Product Diffusion . Marketing Science, 30(2):224-229, 2011. [doi]
@article{Godes11,
title = {Commentary - Invited Comment on Opinion Leadership and Social Contagion in New Product Diffusion },
author = {David Godes},
year = {2011},
doi = {10.1287/mksc.1100.0605},
url = {http://dx.doi.org/10.1287/mksc.1100.0605},
tags = {social},
researchr = {https://researchr.org/publication/Godes11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {2},
pages = {224-229},
}