Sharad Goel, Daniel G. Goldstein. Predicting Individual Behavior with Social Networks. Marketing Science, 33(1):82-93, 2014. [doi]
@article{GoelG14,
title = {Predicting Individual Behavior with Social Networks},
author = {Sharad Goel and Daniel G. Goldstein},
year = {2014},
doi = {10.1287/mksc.2013.0817},
url = {http://dx.doi.org/10.1287/mksc.2013.0817},
researchr = {https://researchr.org/publication/GoelG14},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {33},
number = {1},
pages = {82-93},
}